Let others do your marketing for you. The power of viral networking to generate leads.
Ok I know I have said this before and I am going to say it again. Networking is one of the most important keys to generate good PR and thus generating leads through referrals. I don’t know how many times I have gone to a chamber event and told someone who I was and I got an immediate response of, “Hey didn’t you work with so and so on a project not too long ago? I’ve heard all about you. I have a few questions for you regarding such and such…” This right here is a great example of letting others do your PR for you. You just had someone talking about you in a positive light and will spread the word that you’re at the event and that you are worth talking to. Make people think of you not someone else when they need a service you provide. Here are a few examples of what I am talking about.
1. The first chamber event I had gone to was an eye opener for me. I met people who I had worked with a few years before and got to talking and catching up on what we had been up to since we worked together. After the event I walked away with 4 sponsors for one of my clients for an event that I was putting together for them. A week later I received a call from someone I passed out my business card to. He knew someone who was looking for someone to help raise funds for his nonprofit. We set up a time to meet at Biggby’s and he gave me 2 leads. We have been working together ever since. He passes me leads all the time now. I’m still actively seeking business but with someone passing referrals to me all the time I don’t need to spend so much time doing it.
2. I was at an event I put together for a nonprofit and was introduced by the owner to a supporter who when told my name said, So you’re the famous Erin. I’ve heard so much about you and all the good things you’re company are doing to help. I’d like to schedule a time to sit down with you and talk about having your company help me out with my marketing.” Now I was calm on the outside but on the inside I was jumping for joy! I had only been working with this organization for 5 days! Out of that one event I gained 3 new clients all from word of mouth. He had heard about me from someone else he met at a Chamber event. I didn’t even know the person who he met. It was all from word of mouth PR. How crazy is that?
Here are the basics of what I am trying to teach you today. The goal in any business is to sell a product that people will pay a good price for and then you can generate money right? Companies spend thousands of dollars each year on marketing and PR materials and sometimes it works but most of the time it is just wasteful in my opinion. What if you can generate the leads you need to make the sales and do it without spending thousands of dollars each year would you jump at the chance? That would be a boon wouldn’t it? I have taught so many companies how to do this and it only takes a few hours a week.
Here is the secret to my success. I give out free information all the time. The more free information I give out the more people seek me out and from that I gain business and people who generate free PR for me by telling others about NuVisions. I am online about 30 minutes a day working my social networking sites giving out free information and generating PR and leads. I attend free marketing and nonprofit seminars online once to twice a week for an hour at a time to keep up to date with the latest trends and I take what I’ve learned and tailor it to what services I perform. I spend a total of 5 hours maybe a week doing it all and I spend a total of $0 dollars to do it. It’s all free marketing and PR for NuVisions.
Now if you are scared about giving out free information don’t be. Free information will show you as a leader in your industry and will keep people coming back. Go to as many events as you can. Strut your stuff and generate some good PR. Did I mention it is all FREE?
Contact me today to find out how I can help you generate leads using free marketing and PR. NuVisions will show you the best methods to use for your organization.